Spreadable Media

For this blog post I have decided to write about spreadable media. I've decided to write about this topic right now because recently, I have a small connection with some content that has been spread throughout social media a lot in the last couple of days. A member of my fraternity who graduated last year was the creator of most of the recent Joe Biden memes that have been spread across a bunch of different social media platforms. The content has mostly been on Twitter and Josh's (the creator of the content) Twitter page has blown up. I thought that this related very closely with the "Why Media Spreads" reading from September 20th in our class. The reading talks about how different pieces of content become viral and the "stickiness" of different types of content. "Stickiness" is described in the reading as "media texts that engender deep audience engagement and might motivate to share what they have learned with others"(Why Media Spreads 4). In order for content to become viral it needs to be in a format that is easy to share. The memes that Josh is making are very easy to share on Twitter which is a very big factor in why his content is being spread throughout the internet so rapidly. Another factor that is important for content to be spreadable is the cultural relevance. This fits with that factor because of the recent election results. The election is what most people are talking about on the internet right now and this content has the stage to thrive and become viral because it is easy to share and is a popular topic at this time.